Privacy Policy

Information on Data Processing in Connection with Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller for data processing on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google.”

Google Analytics uses so-called “cookies,” which are text files placed on the site visitor’s computer that enable an analysis of how the visitor uses the website. The information generated by the cookie about the site visitor’s use of this website (including the truncated IP address) is usually transmitted to a Google server and stored there.

Google Analytics is used on this website exclusively with the “_anonymizeIp()” extension. This extension ensures the anonymization of the IP address by truncating it, ruling out any direct personal identification. As a result of this extension, Google truncates your IP address beforehand within member states of the European Union or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and truncated there. The IP address transmitted by the corresponding browser within the scope of Google Analytics will not be merged with other data from Google.

On behalf of the website operator, Google will use this information to evaluate the use of the website, compile reports on website activities, and provide the website operator with other services related to website and internet usage (Art. 6(1)(f) GDPR). The legitimate interest in data processing lies in optimizing this website, analyzing website usage, and customizing content. The interests of users are adequately protected through pseudonymization.

Google LLC is certified under the so-called Privacy Shield (list entry here) and guarantees an adequate level of data protection on this basis. Data sent and linked to cookies, user identifiers (e.g., User ID), or advertising IDs are automatically deleted after 50 months. Data that has reached the end of its retention period is deleted automatically once a month.

Data collection by Google Analytics can be prevented if the site visitor adjusts the cookie settings for this website. You can also object to the collection and storage of your IP address and data generated by cookies at any time with future effect. The corresponding browser plugin can be downloaded and installed via the following link: https://tools.google.com/dlpage/gaoptout.

The site visitor can prevent data collection by Google Analytics on this website by clicking the following link. An opt-out cookie will be set that prevents future collection of data when visiting this website.

For more information on data use by Google, as well as settings and opt-out options, please see Google’s Privacy Policy (https://policies.google.com/privacy) and the Google Ad Settings (https://adssettings.google.com/authenticated).

reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to verify whether data entry on this website (e.g., in a contact form) is done by a human or by an automated program. To this end, reCAPTCHA analyzes the behavior of website visitors based on various characteristics. This analysis begins automatically as soon as the visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the visitor’s stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.

Data storage and analysis take place on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. Where appropriate consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.

For further information about Google reCAPTCHA, please refer to the Google Privacy Policy and Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.